This last day of August is dedicated to some legendary wins for agencies that span innovative product launches, incredible revenue achievements and award recognitions.
50,000feet
Zeiss chose 50,000feet to launch an integrated national campaign to introduce its new vision care offering. The warm eye mask campaign included static and animated display advertising to target Walmart and Amazon shoppers with engaging eye relief visuals and messaging.
American Advertising Federation
AAF launched its new AAF Foundation. The charitable arm of the federation will work to support its efforts to promote education and diversity.
AAF also announced the winners of its 2023 annual Mosaic Awards, which honors organizations and individuals creating impact for multicultural communities. The two Mosaic Champion honorees are Geraldine White, chief diversity officer at Publicis Groupe U.S., and agency VMLY&R. Learn more here.
Consumable
Audio advertising arena Consumable partnered with Comscore to validate its audience of 118 million monthly active users on its audio everywhere marketplace. Comscore validated these numbers with its media metrics tool.
Havas Entertainment
Havas Entertainment was appointed the lead EMEA agency for communications strategy and media implementation across key markets in the region. The agency is tasked with building meaningful moments in culture, combining media creativity, innovation and data to define the brand’s communications infrastructure.
Manifest
Manifest was chosen as the creative agency partner for Insomnia Cookies’ U.K. market entry. The agency will deliver a full-service launch for the brand after its develops its market entry strategy and conducts months of brand and creative consultation.
MRM
MRM was chosen as the creative agency partner for Marc-Henry Cruise Holdings, the owner and joint operator of Four Seasons Yachts. MRM will build a modern, luxury-inspired digital experience to build interest in the ultra-high-net-worth audiences ahead of its inaugural voyage.
RollWorks
Account-based marketing platform RollWorks launched a new category of sales-ready leads that are based on fit, intent and engagement. The brand has already delivered 1.5 million leads to customers through its beta period.
Spark
TGI Fridays named Spark as its social media engagement agency. Spark will lead the overall development and management of TGI Fridays’ organic social media channels.
Spotify
Spotify is launching Spotify Advertising Academy and the Spotify Partner Certification Program. The programs will include free, interactive, self-paced courses to help agencies learn everything they need to know about advertising on Spotify.
True Media
True Media announced a milestone of $40 million in year to date billings. This comes after expansion across six North American offices and the addition of 15 new clients.
VCCP
VCCP was named the global brand and creative agency partner for Primark. The agency has been tasks with creating a global creative platform that brings the Primark brand to life through communications.
Wunderman Thompson
Wunderman Thompson was chosen as the integrated communications agency for KFC Brazil. The agency will lead the brand’s integrated communication strategy for all products and franchises.
