Elon Musk set to become number-one influencer on Twitter

27 October 2022

Musk completes his $44bn (£38.1bn) takeover of Twitter, immediately firing a number of the company’s top executives and tweeting “the bird is freed”.

Before officially taking charge of the company, Musk changed his Twitter profile to read “Chief Twit” and turned up to Twitter HQ in San Francisco carrying a sink, saying: “Let that sink in!”

28 October

Musk responds to concerns that he will loosen regulations at the company governing hate speech and misinformation by saying he’s “not yet made any changes”. He adds that a new “content moderation council with widely diverse viewpoints” will meet before any policy changes.

29 October

After a surge in tweets containing racist language, Twitter’s head of trust and safety says: “Hateful conduct has no place here.” Yoel Roth says the company is taking action against users “involved in this trolling campaign” to make Twitter safe and welcoming for everyone.

30 October

Musk tweets an article containing a number of inaccuracies about an attack on the husband of US House of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The site has a history of publishing inaccurate stories and Musk later deletes the tweet after a backlash.

31 October

With just over a week to go before the US midterm elections, Musk responds to questions about whether he will reinstate former President Donald Trump’s account on Twitter by tweeting: “If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!”

Later that day, Musk attended a halloween party in New York and posed for photographs wearing a “Devil’s champion” costume.

1 November

Following reports that Twitter will begin charging users to have verified accounts, Musk responds to criticism from author Stephen King by saying: “We need to pay the bills somehow!”.

4 November

Employees at the company begin receiving emails entitled “Your Role at Twitter” informing them whether they have lost their jobs. Responding to news about the layoffs, Musk says “unfortunately there is no choice when the company is losing over $4M/day”.

Yoel Roth, the head of trust and safety, said 50% of the company’s nearly 8,000 employees had been laid off but sought to reassure users and advertisers that the platform’s moderation capacity remained intact.

5 November

Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to staff who have lost their jobs, saying: “I own the responsibility for why everyone is in this situation: I grew the company size too quickly.”

6 November

Musk announces that Twitter accounts impersonating people without being clearly labelled a parody will be permanently suspended – a change to the previous process when accounts were given a warning first.

A number of accounts that changed their name to “Elon Musk” and mocked the billionaire had already been suspended or placed behind a warning sign.

9 November

In his first email to Twitter staff, Musk warns that the “economic picture ahead is dire” and adds: “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.”

Meanwhile, after the launch of the $8-a-month Twitter Blue subscription, which gives paying users a blue tick, a slew of parody accounts that appear to be verified emerge, including a fake George W Bush account that tweets: “I miss killing Iraqis”.

10 November

More high-profile staff quit, including head of trust and safety Yoel Roth and chief security officer Lea Kissner.

11 November

The option to subscribe to Twitter Blue disappears after its initial bumpy roll-out. Musk later confirms that the launch of the service has been put back to the end of November “to make sure that it is rock solid”.

12 November

Reports in US media say thousands of contractors who had been working for Twitter have had their contracts terminated. Technology news site Platformer says as many as 80% of its 5,500 contractor workforce were laid off in the move but the company made no official announcement.

16 November

In a late-night email to all Twitter staff, Musk says employees must commit to a “hardcore” culture of working “long hours at high intensity” or leave the company.

17 November

In a surprise announcement, Twitter says its company offices will be closed temporarily. The move comes amid reports that large numbers of Twitter staff had resigned.

Responding to fears the platform was about to shut down due to losing key staff, Musk tweeted: “The best people are staying, so I’m not super worried.”

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he has gained 268,303 followers a day, on average, according to Social Blade, and lost followers on only five days, which can all be linked to news events.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Over the past 12 months, he has gained 268,303 followers a day, on average, according to Social Blade, and lost followers on only five days, which can all be linked to news events.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”He lost nearly 200,000 on 12 November, when major job cuts were announced at Twitter – and as he is likely to have gained new followers that day too, the actual number who unfollowed him must have been much higher.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”He lost nearly 200,000 on 12 November, when major job cuts were announced at Twitter – and as he is likely to have gained new followers that day too, the actual number who unfollowed him must have been much higher.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”Elon Musk is now the main character on Twitter,\” social-media commentator Matt Navarra says.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”Elon Musk is now the main character on Twitter,\” social-media commentator Matt Navarra says.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”In some ways, having a CEO who is a major influencer on the platform has some advantages because it makes him very accessible to people.\””,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”In some ways, having a CEO who is a major influencer on the platform has some advantages because it makes him very accessible to people.\””,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”Very few social-media chief executives are major influencers on their own websites.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Very 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This is a record for him. “,”blocks”:[{“type”:”fragment”,”model”:{“text”:”On Tuesday, 22 November, he fired off 75 separate tweets, either as posts, replies or retweets. This is a record for him. “,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”It’s great to have a CEO who uses the product,\” a former senior product manager at Twitter, who wishes to remain anonymous, says.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”It’s great to have a CEO who uses the product,\” a former senior product manager at Twitter, who wishes to remain anonymous, says.”,”attributes”:[]}}]}}]}},{“type”:”include”,”model”:{“type”:”vj”,”href”:”/include/vjeastasia/800-flourish_on_slack/english/NEWSSPEC-35637?responsive=true&newsapps=true&app-image=https://placehold.it/640×360&app-clickable=true&amp-clickable=true&amp-image-height=360&amp-image-width=640&amp-image=https://placehold.it/640×360&app-image-alt-text=Click%20or%20tap%20here%20to%20see%20interactive%20content”,”html”:”\u003cstyle>.flourish-container{position:relative;color:#404040;font-family:’Helmet’, ‘Freesans’, ‘Helvetica’, ‘Arial’, sans-serif;font-weight:400;line-height:1.4}.flourish-embed{position:relative}\n\u003c/style>\n\u003cdiv class=\”flourish-container\” id=\”flourish-container-vjeastasia-800-flourish_on_slack-NEWSSPEC-35637\”>\n \u003cdiv class=\”flourish-fallback\” id=\”flourish-fallback-vjeastasia-800-flourish_on_slack-NEWSSPEC-35637\”>\n \u003cp>Your device may not support this visualisation\u003c/p>\n \u003c/div>\n \u003cdiv id=\”flourish-embed-container-vjeastasia-800-flourish_on_slack-NEWSSPEC-35637\” class=\”off-screen\”>\n \u003cdiv class=\”flourish-embed flourish-\” data-src=\”visualisation/11948836?123456\”>\u003c/div>\n \u003cscript src=\”https://public.flourish.studio/resources/embed-2cda55b159ec9b85.js\” integrity=\”sha384-Q/QY2UasT8DtSgFrVEcihKOM7EoIk26XQkt8hwhzpwfjOG6Ft0xsAgeIdS0XrDTx\” crossorigin=\”anonymous\”>\u003c/script>\n \u003c/div>\n\u003c/div>\n\u003cscript src=\”https://news.files.bbci.co.uk/include/vjeastasia/800-flourish_on_slack/english/NEWSSPEC-35637.js??v=1.0.202211291310.202211291310\”>\u003c/script>\n”}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”And it should not impede Mr Musk’s direction of the company.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”And it should not impede Mr Musk’s direction of the company.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”But he says: \”I think people who tweet a lot are addicted – and possibly narcissistic. 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“,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”Trump was also a huge driver of activity and engagement from his tweets and I’m sure that was a benefit to Twitter.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”Trump was also a huge driver of activity and engagement from his tweets and I’m sure that was a benefit to Twitter.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”But I would also say he’s probably a net negative in terms of the problems it brought with it for content moderation and toxic content. “,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”But I would also say he’s probably a net negative in terms of the problems it brought with it for content moderation and toxic content. “,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”Elon Musk is having a similar effect on the 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Former president Barack Obama follows 570,000. “,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Twitter founder Jack Dorsey followed about 3,500 people when he was chief executive. Former president Barack Obama follows 570,000. “,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”And commentators say following so few limits Mr Musk’s view of what people are talking about on the social network”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”And commentators say following so few limits Mr Musk’s view of what people are talking about on the social network”,”attributes”:[]}}]}}]}},{“type”:”image”,”model”:{“image”:{“alt”:”Phone with Twitter logo, new official badge and the phrase \”what’s happening\””,”copyright”:”.”,”height”:549,”width”:976,”src”:”https://ichef.bbci.co.uk/news/976/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg”,”srcSet”:”https://ichef.bbci.co.uk/news/240/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg.webp 240w, https://ichef.bbci.co.uk/news/320/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg.webp 320w, https://ichef.bbci.co.uk/news/480/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg.webp 480w, https://ichef.bbci.co.uk/news/624/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg.webp 624w, https://ichef.bbci.co.uk/news/800/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg.webp 800w, https://ichef.bbci.co.uk/news/976/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg.webp 976w”,”mimeType”:”image/webp”,”fallbackSrcSets”:[{“mimeType”:”image/jpeg”,”srcSet”:”https://ichef.bbci.co.uk/news/240/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg 240w, https://ichef.bbci.co.uk/news/320/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg 320w, https://ichef.bbci.co.uk/news/480/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg 480w, https://ichef.bbci.co.uk/news/624/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg 624w, https://ichef.bbci.co.uk/news/800/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg 800w, https://ichef.bbci.co.uk/news/976/cpsprodpb/13B2F/production/_127678608_gettyimages-1244636244.jpg 976w”}]}}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”He has no idea what the experience of normal users is,\” the former Twitter manager says.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”He has no idea what the experience of normal users is,\” the former Twitter manager says.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”For example, he never sees ads – because we limit advertising served to the top 1,000 or so users. So he wouldn’t have understood that part of the product before he bought it.\””,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”For example, he never sees ads – because we limit advertising served to the top 1,000 or so users. So he wouldn’t have understood that part of the product before he bought it.\””,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”Mr Musk reportedly told Twitter’s marketing team adverts should \”look like tweets\”, when the company’s ads already were tweets.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Mr Musk reportedly told Twitter’s marketing team “,”attributes”:[]}},{“type”:”urlLink”,”model”:{“text”:”adverts should \”look like tweets\””,”locator”:”https://www.platformer.news/p/trump-is-restored-to-twitter”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”adverts should \”look like tweets\””,”attributes”:[]}}]}},{“type”:”fragment”,”model”:{“text”:”, when the company’s ads already were tweets.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”The former Twitter manager also says Mr Musk’s skewed experience on the site as a top influencer may prevent him understanding how to improve it and grow it. “,”blocks”:[{“type”:”fragment”,”model”:{“text”:”The former Twitter manager also says Mr Musk’s skewed experience on the site as a top influencer may prevent him understanding how to improve it and grow it. “,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”Twitter is smaller than other social networks and \”average time spent was a severe constraint to our growth and ads business\”. “,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Twitter is smaller than other social networks and \”average time spent was a severe constraint to our growth and ads business\”. “,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”\”People who are committed users spend a lot of time on the site – but they need to find a way to increase the time that the masses spend,\” the former Twitter insider says.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”\”People who are committed users spend a lot of time on the site – but they need to find a way to increase the time that the masses spend,\” the former Twitter insider says.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”Every time Mr Musk logs into his account, he is greeted with notifications making him feel good and want to stay on the site. “,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Every time Mr Musk logs into his account, he is greeted with notifications making him feel good and want to stay on the site. “,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”But for most users, this is not the case.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”But for most users, this is not the case.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”Growing the number of Twitter users to a billion is one of Mr Musk’s key goals.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Growing the number of Twitter users to a billion is one of Mr Musk’s key goals.”,”attributes”:[]}}]}}]}},{“type”:”text”,”model”:{“blocks”:[{“type”:”paragraph”,”model”:{“text”:”Now, there are about 300 million – which, at the current rate, is the number of followers Mr Musk himself will have in two years’ time, according to Social Blade projections.”,”blocks”:[{“type”:”fragment”,”model”:{“text”:”Now, there are about 300 million – which, at the current rate, is the number of followers Mr Musk himself will have in two years’ time, according to Social Blade projections.”,”attributes”:[]}}]}}]}},{“type”:”include”,”model”:{“type”:”vj”,”href”:”/include/vjeastasia/800-timeline_on_slack/english/newsspec-35503?responsive=true&newsapps=true&app-image=https://c.files.bbci.co.uk/E5AD/production/_127679785_musk_twitter_app_laucher_640-nc.png&app-clickable=true&amp-clickable=true&amp-image-height=360&amp-image-width=640&amp-image=https://c.files.bbci.co.uk/E5AD/production/_127679785_musk_twitter_app_laucher_640-nc.png&app-image-alt-text=Click%20or%20tap%20here%20to%20see%20interactive%20content?v2″,”html”:”\u003cscript>\n window.vjConfigObject = window.vjConfigObject || {};\n window.vjConfigObject[‘vjeastasia-800-timeline_on_slack-newsspec-35503’] = {\”js\”:true,\”output\”:{\”wrapper\”:\”embed\”},\”name\”:\”vjeastasia-800-timeline_on_slack\”,\”version\”:\”1.0.202211181611\”,\”urlToOutputDir\”:\”https://news.files.bbci.co.uk/include/vjeastasia/800-timeline_on_slack\”,\”assetsPath\”:\”https://news.files.bbci.co.uk/include/vjeastasia/800-timeline_on_slack/assets/newsspec-35503-project-assets\”,\”includeName\”:\”newsspec-35503\”,\”language\”:\”english\”,\”languageCode\”:\”en\”,\”loremText\”:[\”Lorem ipsum dolor sit amet, consectetur adipiscing elit. 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He adds that a new \\\”content moderation council with widely diverse viewpoints\\\” will meet before any policy changes.\”,\”timeline__element_8-header\”:\”Platform battles ‘trolling campaign’\”,\”timeline__element_8-date\”:\”29 October\”,\”text_9-value\”:\”After a surge in tweets containing racist language, Twitter’s head of trust and safety says: \\\”Hateful conduct has no place here.\\\” Yoel Roth says the company is taking action against users \\\”involved in this trolling campaign\\\” to make Twitter safe and welcoming for everyone.\”,\”timeline__element_10-header\”:\”Musk shares inaccurate story\”,\”timeline__element_10-date\”:\”30 October\”,\”text_11-value\”:\”Musk tweets an article containing a number of inaccuracies about an attack on the husband of US House of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The site has a history of publishing inaccurate stories and Musk later deletes the tweet after a backlash.\”,\”timeline__element_12-header\”:\”Trump return dismissed – for now\”,\”timeline__element_12-date\”:\”31 October\”,\”text_13-value\”:\”With just over a week to go before the US midterm elections, Musk responds to questions about whether he will reinstate former President Donald Trump’s account on Twitter by tweeting: \\\”If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!\\\”\”,\”figure_14-caption\”:\”\”,\”figure_14-attribution\”:\”.\”,\”figure_14-src\”:\”https://c.files.bbci.co.uk/86B7/production/_127678443_crop_gettyimages-1438048810.jpg\”,\”text_15-value\”:\”Later that day, Musk attended a halloween party in New York and posed for photographs wearing a \\\”Devil’s champion\\\” costume.\”,\”timeline__element_16-header\”:\”Criticism over subscription service\”,\”timeline__element_16-date\”:\”1 November\”,\”text_17-value\”:\”Following reports that Twitter will begin charging users to have verified accounts, Musk responds to criticism from author Stephen King by saying: \\\”We need to pay the bills somehow!\\\”.\”,\”figure_18-caption\”:\”\”,\”figure_18-attribution\”:\”\”,\”figure_18-src\”:\”https://c.files.bbci.co.uk/1702/production/_127609850_elon_king_twitter_640-nc.png\”,\”timeline__element_19-header\”:\”Musk moves to cut staff numbers\”,\”timeline__element_19-date\”:\”4 November\”,\”text_20-value\”:\”Employees at the company begin receiving emails entitled \\\”Your Role at Twitter\\\” informing them whether they have lost their jobs. Responding to news about the layoffs, Musk says \\\”unfortunately there is no choice when the company is losing over $4M/day\\\”.\”,\”text_21-value\”:\”Yoel Roth, the head of trust and safety, said 50% of the company’s nearly 8,000 employees had been laid off but sought to reassure users and advertisers that the platform’s moderation capacity remained intact.\”,\”timeline__element_22-header\”:\”Twitter founder breaks silence\”,\”timeline__element_22-date\”:\”5 November\”,\”text_23-value\”:\”Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to staff who have lost their jobs, saying: \\\”I own the responsibility for why everyone is in this situation: I grew the company size too quickly.\\\”\”,\”timeline__element_24-header\”:\”Crackdown on parody accounts\”,\”timeline__element_24-date\”:\”6 November\”,\”text_25-value\”:\”Musk announces that Twitter accounts impersonating people without being clearly labelled a parody will be permanently suspended – a change to the previous process when accounts were given a warning first.\”,\”text_26-value\”:\”A number of accounts that changed their name to \\\”Elon Musk\\\” and mocked the billionaire had already been suspended or placed behind a warning sign.\”,\”timeline__element_27-header\”:\”Warnings about Twitter’s survival\”,\”timeline__element_27-date\”:\”9 November\”,\”text_28-value\”:\”In his first email to Twitter staff, Musk warns that the \\\”economic picture ahead is dire\\\” and adds: \\\”Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.\\\”\”,\”text_29-value\”:\”Meanwhile, after the launch of the $8-a-month Twitter Blue subscription, which gives paying users a blue tick, a slew of parody accounts that appear to be verified emerge, including a fake George W Bush account that tweets: \\\”I miss killing Iraqis\\\”.\”,\”timeline__element_30-header\”:\”Key staff leave company\”,\”timeline__element_30-date\”:\”10 November\”,\”text_31-value\”:\”More high-profile staff quit, including head of trust and safety Yoel Roth and chief security officer Lea Kissner.\”,\”timeline__element_32-header\”:\”Twitter Blue rollout put on hold\”,\”timeline__element_32-date\”:\”11 November\”,\”text_33-value\”:\”The option to subscribe to Twitter Blue disappears after its initial bumpy roll-out. Musk later confirms that the launch of the service has been put back to the end of November \\\”to make sure that it is rock solid\\\”.\”,\”timeline__element_34-header\”:\”Musk cuts down on contractors\”,\”timeline__element_34-date\”:\”12 November\”,\”text_35-value\”:\”Reports in US media say thousands of contractors who had been working for Twitter have had their contracts terminated. Technology news site Platformer says as many as 80% of its 5,500 contractor workforce were laid off in the move but the company made no official announcement.\”,\”timeline__element_36-header\”:\”Staff told: Be hardcore or leave\”,\”timeline__element_36-date\”:\”16 November\”,\”text_37-value\”:\”In a late-night email to all Twitter staff, Musk says employees must commit to a \\\”hardcore\\\” culture of working \\\”long hours at high intensity\\\” or leave the company.\”,\”timeline__element_38-header\”:\”Company offices abruptly closed\”,\”timeline__element_38-date\”:\”17 November\”,\”text_39-value\”:\”In a surprise announcement, Twitter says its company offices will be closed temporarily. 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He adds that a new \”content moderation council with widely diverse viewpoints\” will meet before any policy changes.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Platform battles ‘trolling campaign’\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>29 October\u003c/time>\n \u003c/p>\n \n \u003cp>After a surge in tweets containing racist language, Twitter’s head of trust and safety says: \”Hateful conduct has no place here.\” Yoel Roth says the company is taking action against users \”involved in this trolling campaign\” to make Twitter safe and welcoming for everyone.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Musk shares inaccurate story\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>30 October\u003c/time>\n \u003c/p>\n \n \u003cp>Musk tweets an article containing a number of inaccuracies about an attack on the husband of US House of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The site has a history of publishing inaccurate stories and Musk later deletes the tweet after a backlash.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Trump return dismissed – for now\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>31 October\u003c/time>\n \u003c/p>\n \n \u003cp>With just over a week to go before the US midterm elections, Musk responds to questions about whether he will reinstate former President Donald Trump’s account on Twitter by tweeting: \”If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!\”\u003c/p>\n \n \n \n \u003cfigure class=\”figure\”>\n \u003cpicture>\n \u003cimg class=\”figure__img\”\n src=\”https://c.files.bbci.co.uk/86B7/production/_127678443_crop_gettyimages-1438048810.jpg??v=1.0.202211181611.202211181611\”\n alt=\”\” />\n \u003c/picture>\n \u003cfigcaption class=\”figure__figcaption gel-brevier\” style=\”padding: 0;\”>\n \u003cspan class=\”figure__attribution\”>\n \u003cspan class=\”off-screen\”>. by\u003c/span> .\n \u003c/span>\n \u003c/figcaption>\n \u003c/figure>\n \n \n \n \u003cp>Later that day, Musk attended a halloween party in New York and posed for photographs wearing a \”Devil’s champion\” costume.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Criticism over subscription service\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>1 November\u003c/time>\n \u003c/p>\n \n \u003cp>Following reports that Twitter will begin charging users to have verified accounts, Musk responds to criticism from author Stephen King by saying: \”We need to pay the bills somehow!\”.\u003c/p>\n \n \n \n \u003cfigure class=\”figure\”>\n \u003cpicture>\n \u003cimg class=\”figure__img\”\n src=\”https://c.files.bbci.co.uk/1702/production/_127609850_elon_king_twitter_640-nc.png??v=1.0.202211181611.202211181611\”\n alt=\”\” />\n \u003c/picture>\n \u003cfigcaption class=\”figure__figcaption gel-brevier\” style=\”padding: 0;\”>\n \u003c/figcaption>\n \u003c/figure>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Musk moves to cut staff numbers\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>4 November\u003c/time>\n \u003c/p>\n \n \u003cp>Employees at the company begin receiving emails entitled \”Your Role at Twitter\” informing them whether they have lost their jobs. Responding to news about the layoffs, Musk says \”unfortunately there is no choice when the company is losing over $4M/day\”.\u003c/p>\n \n \n \n \u003cp>Yoel Roth, the head of trust and safety, said 50% of the company’s nearly 8,000 employees had been laid off but sought to reassure users and advertisers that the platform’s moderation capacity remained intact.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Twitter founder breaks silence\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>5 November\u003c/time>\n \u003c/p>\n \n \u003cp>Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to staff who have lost their jobs, saying: \”I own the responsibility for why everyone is in this situation: I grew the company size too quickly.\”\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Crackdown on parody accounts\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>6 November\u003c/time>\n \u003c/p>\n \n \u003cp>Musk announces that Twitter accounts impersonating people without being clearly labelled a parody will be permanently suspended – a change to the previous process when accounts were given a warning first.\u003c/p>\n \n \n \n \u003cp>A number of accounts that changed their name to \”Elon Musk\” and mocked the billionaire had already been suspended or placed behind a warning sign.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Warnings about Twitter’s survival\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>9 November\u003c/time>\n \u003c/p>\n \n \u003cp>In his first email to Twitter staff, Musk warns that the \”economic picture ahead is dire\” and adds: \”Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.\”\u003c/p>\n \n \n \n \u003cp>Meanwhile, after the launch of the $8-a-month Twitter Blue subscription, which gives paying users a blue tick, a slew of parody accounts that appear to be verified emerge, including a fake George W Bush account that tweets: \”I miss killing Iraqis\”.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Key staff leave company\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>10 November\u003c/time>\n \u003c/p>\n \n \u003cp>More high-profile staff quit, including head of trust and safety Yoel Roth and chief security officer Lea Kissner.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Twitter Blue rollout put on hold\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>11 November\u003c/time>\n \u003c/p>\n \n \u003cp>The option to subscribe to Twitter Blue disappears after its initial bumpy roll-out. Musk later confirms that the launch of the service has been put back to the end of November \”to make sure that it is rock solid\”.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Musk cuts down on contractors\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>12 November\u003c/time>\n \u003c/p>\n \n \u003cp>Reports in US media say thousands of contractors who had been working for Twitter have had their contracts terminated. Technology news site Platformer says as many as 80% of its 5,500 contractor workforce were laid off in the move but the company made no official announcement.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Staff told: Be hardcore or leave\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>16 November\u003c/time>\n \u003c/p>\n \n \u003cp>In a late-night email to all Twitter staff, Musk says employees must commit to a \”hardcore\” culture of working \”long hours at high intensity\” or leave the company.\u003c/p>\n \n \n \u003c/div>\n \n \u003cdiv class=\”timeline\”>\n \u003cdiv class=\”timeline__indicator\”>\n \u003c/div>\n \u003ch3 class=\”timeline__header\”>\n Company offices abruptly closed\n \u003c/h3>\n \u003cp class=\”timeline__date\”>\n \u003ctime>17 November\u003c/time>\n \u003c/p>\n \n \u003cp>In a surprise announcement, Twitter says its company offices will be closed temporarily. 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Elon Musk set to become number-one influencer on Twitter

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