Amidst the dual forces of digital transformation and consumption upgrading, the very definition of modern automobiles is being profoundly reshaped. This mobile carrier equipped with intelligent technology has evolved into the third living space that integrates life aesthetics and digital interaction—it extends not only physical transportation but also the tangible expression of users’ personal identity. In the face of this user-centric mobility revolution, Chery embraces the trend. Anchoring innovation in consumer needs and ecosystem-driven development, Chery leads the industry in creating “Chery+ World” Eco Pavilion—a permanent exhibition platform showcasing automotive excellence, cutting-edge technology, and holistic brand ecosystem. This pavilion aims to achieve deep interconnection with users through a human-car-life omni-scenario ecosystem, stay in sync with users to co-create, share, and drive the future forward.
From April 25th to April 26th, the 2025 Chery International Business Summit, themed “New Technology, New Integration, New Mission” is going to embark on a new journey with the grand opening of the Chery International Brand Ecology Pavilion themed “Chery+ World” at the Wuhu Chery International Park. Amidst the intensifying competition in the global automotive industry, Chery is stepping up its innovations in AI large model and hybrid technology innovations to bolster product competitiveness. At the same time, it is developing an open ecosystem featuring “technology + scenarios + globalization”, aimed at fostering a multi-brand ecosystem that is in harmony with the brand’s future global strategy. By collaborating with its global dealer partners and users, Chery strives to spearhead the new era of intelligent transportation. The ecology pavilion will bring users four brands: CHERY, EXEED, OMODA&JAECOO, and iCAUR, through diverse formats such as lifestyle-oriented exhibitions, immersive scenarios, perceptual interaction, and leisure experiences. It will unlock a technology-laden brand ecology feast, reshaping users’ perception of “human-car-life”.
Innovative layout of a human-car-life omni-scenario ecosystem,creating an immersive experience for users
The Chery International Brand Ecology Pavilion will join hands with four major brands to present users with a conceptual “ecological city” that is both a product exhibition and a versatile, modular space, where cars become connectors, smart tech drives innovation, and sustainability leads the way. The pavilion boasts a dynamic layout, featuring a fully integrated design that encompasses various scenarios of human, cars, and life, with open spaces that transcends brand boundaries. It also offers diversified visiting routes and leverages immersive, three-dimensional scenario-based arrangements to accentuate the unique identity of each brand while fostering an engaging experience. The pavilion is committed to becoming a renowned ecological destination for users, inviting them to step into the future of mobility.
Chery’s first pickup truck, the KP11 eco-concept vehicle, will make its grand debut here. Users will experience a new green lifestyle centered around the family, with the vehicle’s fragrance system and audio equipment creating a mobile living room ambiance. The sleek charging post, camping kits, along with the tow bar, together paint a vivid picture of an enchanting outdoor camping scene, thereby broadening the scope of cherished family moments. Additionally, within the “Premium Technology Salon” at the EXEED exhibition area, users can savor the allure of smart technology, exemplified by the rear-seat large screen and in-car T-BOX. The geometrically designed charging post and discharge gun inspire an exploratory spirit, allowing users to indulge in the ultimate fusion of brand technology and refined design, jointly unveiling a new era of sophisticated living style.
In the OMODA & JAECOO exhibition area, several creatively modified vehicles will make a stunning debut. The J6 modified vehicle exudes newfound vitality, showcasing a tougher exterior design, smoother lines, and official original modified parts, all of which promise a more carefree driving experience. The J7 modified vehicle comes with a luggage rack, customized car covers, and a range of other stylish and functional accessories, making it the ultimate cool vehicle and an indispensable companion for outdoor camping adventures. In addition, the tailor-made J5 human-pet ecological kit will make a heartwarming debut, presenting users with a personalized and exhilarating modification feast and exploring new ways of technological off-road living together. Meanwhile, in the iCAUR exhibition area, products including coffee machines and foldable storage boxes, which are part of the brand’s extensive ecosystem, will immerse users in the brand’s youthful and uninhibited spirit of reshaping the world trend with new energy.
Furthermore, users at the Eco Pavilion have the unique opportunity to experience the technological interaction between the AiMOGA humanoid robot and Argos robotic dog up close. Various interactive activities and performances such as vehicle walkarounds, patrols, and flash mobs make Chery’s intelligent eco-technology readily accessible.
Interactive check-ins: where users shape the future together
Chery will also expand its ecosystem around high-quality peripherals and interest-based communities, incorporating fun peripheral check-ins and DIY co-creation interactions within the exhibition hall, allowing users to profoundly experience Chery’s forward-looking technology and ecological charm, as well as the value and companionship it brings to the human-car-life omni-scenario.
By that time, users will not only be able to freely check in at the exhibition hall’s colorful range of quality peripherals, such as clothing, water bottles, umbrellas, backpacks, and other lifestyle essentials, satisfying people’s vivid imagination of future human-car-home interconnectivity. At the same time, they can also enjoy DIY activities, unleashing their boundless imaginations and co-creating unique and dreamy personalized works with Chery. In a relaxed atmosphere, users can immerse themselves in the multifaceted integration of Chery’s ecosystem and share a memorable, romantic, and joyful time together.
At the vanguard of the times, Chery embraces innovative technology and fosters an open, collaborative, and sustainable brand ecosystem alongside global dealer partners and users through a comprehensive international perspective, striving to become a “globally trusted pioneer in intelligent mobility ecosystems”. With the impending launch of the “Chery+ World” ECO Pavilion, we believe that Chery will unlock a new, more intelligent, convenient, and enchanting omni-scenario ecological experience of human-car-life for global users.
