Autoura
Headquarters: United Kingdom
CEO: Alex Bainbridge
Website: Autoura
Founding date: 2018
Autoura is a digital experience platform for real world experiences. We operate, using artificial intelligence, location-based tourism, leisure and hospitality experiences. For example, in San Francisco we enable hospitality experiences using Waymo and Cruise autonomous vehicles. Elsewhere, we operate immersive experiences using our AI tour guide Sahra and other AI characters.
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Video: Autoura on an autonomous vehicle
Founder and CEO Alex Bainbridge
Strategic goals for 2023
We have proved the tech works with early partners, but we now need to accelerate partner and consumer traction. This means working with local tour operators (with hybrid human tour guide/AI tour guide experiences), hotels (with our hospitality experiences) or online travel agencies (who can use AI tour guides as a new approach to retail attraction tickets). 2024 has to be a growth year.
Lessons learned since founding
Oh so many! I first presented about how to use AI to operate tourism experiences using autonomous vehicles at WTM 2017, and then ITB 2018. The key lesson I have learned so far is the importance of building the base first and innovating on the go to market later. We put four years of work in on how to operate experiences using autonomous vehicles, and this has meant that fixing the customer facing layer to use generative AI was a manageable task. We have also stayed incredibly small until the timing is right – the important lesson here is knowing what wave you are surfing. I thought we were going to surf the autonomous vehicle wave but turns out the AI tour guide wave might be the larger one.
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