Rendering of Pickle and Social, coming to Frisco Station in Spring 2025. [Image: Second Star Group LLC]
Frisco Station, the 242-acre mixed-use development in Frisco, is about to get a lot more fun with the launch of its first entertainment venues—a big, sprawling, one-two punch of pickleball and simulated golf.
Pickle and Social, a pickleball destination with “world-class” indoor and outdoor courts, will be paired with Fairway Social, a “one-of-a-kind experience” with simulators that feature 130 golf courses and 10 other sports for guests of all ages.
Pickle and Social is a new venture from Georgia-based Competitive Social Ventures. CSV is opening pickleball venues across the U.S., including Houston; Scottsdale, Arizona; Louisville, Kentucky; Tampa, Florida; Greenville, South Carolina and two locations in Atlanta.
Frisco Station will be the first site in the U.S. to feature both Pickle and Social and the Fairway Social concept.
Slated to open in Spring 2025
But you can put down your paddle and clubs for now: Construction is slated to begin next spring, with doors set to open in Spring 2025.
Trey Sibley, general manager of Frisco Station developer The Rudman Partnership, says the entertainment venues will be “the entertainment anchor of the community.”
“Frisco has its first premier venue for pickleball, the fastest-growing sport in the world, and the space is the perfect place to host prestigious pickleball tournaments in the future,” Sibley added in a statement. “These two offerings are just the beginning of the entertainment we’ll bring to Frisco Station.”
Everything from lessons to league play to tournaments
Frisco Station’s new entertainment venues will provide both indoor and outdoor pickleball courts “for players looking for lessons, league play, tournaments or a quick pick-up game with friends or family,” the partnership said.
Along with improving your golf short game on the putting green, also on tap will be live entertainment, a chef-inspired menu, signature drinks, cornhole, beach volleyball, and ping-pong.
Frisco’s mayor is glad that his city is picking up the pace of its pickleball game.
“As one of the fastest growing cities in America, it’s fitting for Frisco to become a destination for pickleball, one of the fastest growing sports in the country,” Mayor Jeff Cheney said in a statement. “Our residents have been asking for more pickleball courts for quite some time, so I’m confident this concept will be popular with locals and visitors, alike. We’re a community with an active lifestyle and look forward to this concept complimenting Frisco Station’s development.”
‘Twice the fun’ in one place
“We’re thrilled to bring both concepts to the vibrant community of Frisco Station,” said CSV CEO Neal Freeman. “Our mission is to bring people together for fun and authentic shared experiences by creating an unbeatable atmosphere, innovative play, amazing food and drinks, and top-notch service. Guests will have twice the amount of fun all in one place.”
CSV was represented by Tim Henson of Venture Commercial Real Estate, LLC, and Bryan Cornelius of RETAIL UNION.
Ramping up North Texas’ pickleball love affair
It seems like just yesterday we were writing about another pickleball concept coming to North Texas. Wait—it was yesterday when we reported that Utah-based The Picklr, an operator of indoor pickleball facilities in Utah and Colorado, is bringing six indoor pickleball facilities to Dallas, Fort Worth, and Austin.
Other recent DFW pickleball headlines:
In June, Dallas Cowboys QB Dak Prescott partnered with Dude Perfect as an owner of Major League Pickleball’s Frisco Pandas.
Last November, billionaire Mavericks owner Mark Cuban became the first team owner of the then-new VIBE PIckleball League, just before it announced plans to merge with Major League Pickleball.
Dallas businessman Tom Dundon, owner of the NHL’s Carolina Hurricanes, is a lead investor in the Carvana Professional Pickleball Association, which is bringing its 2023 USA Pickleball National Championships to Brookhaven Country Club in Farmers Branch November 5-12.
And yet another indoor pickleball brand, Picklemall, announced in May that it planned to pop up in Dallas and several other cities across the U.S. “in the coming months.” Picklemall is led by Dallas-based CEO West Shaw and backed by billionaire Austin financier Steve Kuhn, who founded Major League Pickleball in 2021.
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R E A D N E X T
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When Dak Prescott is in a pickle, usually it’s because an Eagles defensive lineman is chasing him around the backfield. But now the Dallas Cowboys QB has found a new pickle-related pursuit: He’s become one of the owners of the Frisco Pandas, a Major League Pickleball franchise. The move comes just months after Frisco-based Dude Perfect became investors in the franchise, valuing the team at $5 million.
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Whether he’s buying a pro pickleball team or disrupting big pharma with his cost-plus drug company, Mark Cuban says he’s a “ready, fire, aim” businessman. So he surrounds himself with “ready, aim, fire” perfectionists to keep him from “screwing everything up.” That’s just one insight the billionaire shared in a fireside chat with Backstage Capital founder Arlan Hamilton at the Venture Dallas conference last week. “There’s always going to be somebody smarter, there’s always going to be somebody faster, better,” Cuban added. “I just try to work a little harder.”
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The Dallas-based provider of digital care management solutions and services has released Aerial Social Care Coordinator—a cutting-edge solution designed to provide health plans and healthcare providers with immediate insight into individuals’ social determinants of health barriers.
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Slated to open in spring 2025 next to the PGA of America HQ in Frisco, The Bays Golf Experience and Suites will feature private hitting bays inside individual suites, four stories of “top-tier” golf entertainment, the “largest television in North Texas,” the most advanced TaylorMade golf technology, custom club fittings, and more. (Did we mention the waterfalls?)
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Picklemall is led by Dallas-based CEO West Shaw and backed by billionaire Austin financier Steve Kuhn, who founded Major League Pickleball in 2021. “The future of pickleball is indoors,” Kuhn says—and it will be high-tech too, with in-court cameras capturing gameplay in real time.
